Volume 04 · The Templates Line

Templates

The Brand Voice Guide

A self-led template for founders who want to sound like themselves on purpose, across every caption, email, and page.

$37 Instant download · PDF

A 45-page designed guide that captures the voice you already have — in voice memos, in DMs, in how you talk when the laptop is closed — and puts it on one page you'll actually use. Two hours of honest work for writing that finally sounds like you.

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Most brands do not have a voice problem. They have a consistency problem. You already have a voice — in voice memos, in DMs to your best friend, in the way you talk when the laptop is closed. The problem is that voice disappears the second you open Instagram, Notion, or an email draft. This guide is the opposite of a writing course. It is not going to teach you new words. It is going to help you catch the ones you already use, put them on one page, and use them on purpose. In about two hours, you will have a document that makes every future caption, email, and sales page sound like you meant to write it.

What's Inside

7 chapters, each one a working session.

01 The Three Adjectives

The three words your voice is, and the three it is not. Rules for choosing them, examples from real brand voices, and the worksheet to land yours.

02 The Voice Dials

Five spectrums — formality, warmth, intensity, humor, authority — that locate your tone between extremes. Mark where you already live, then write it out as a one-sentence voice statement.

03 The Signature Phrases

The openers you reach for, the closers you land with, the words that belong to you. A phrase bank that catches the patterns already in your writing and makes them repeatable.

04 The Platform Flex

How your voice stays the same across Instagram, LinkedIn, email, sales pages, and DMs — and what shifts. A register table plus one message written five ways.

05 The Rewrite Lab

Five before-and-afters: bio, email subject, caption, testimonial request, sales page. Trains the voice into your writing in under thirty minutes.

06 The One-Page Summary

A printable reference sheet — three adjectives, dial positions, signature phrase, refuse-to-say list — designed to live above your desk. Read it before every draft.

07 The Pre-Publish Checklist

Six questions, thirty seconds. Run every caption, email, or page through it before you hit publish. Saves hours of inconsistent writing.

Who this is for

Founders whose voice disappears the moment the cursor blinks
Creators who sound like themselves in DMs but stiff in captions
Service providers with a tidy feed that nobody remembers
Anyone with a ghostwriter, VA, or agency who needs one document to align to

Who this isn't for

Brands still figuring out their one-to-one positioning (start with The Foundations Audit)
Anyone hoping this will write for them — it trains you to, it does not ghostwrite
Agencies buying on behalf of clients (we work with founders directly)

Readers

Placeholder — a 2-3 sentence pull quote that speaks to the transformation. Should feel specific about what changed, not generic praise.

First Name Last Name Title, Business Name

Placeholder — another specific transformation quote. Ideal tone: honest, a little surprised, names a concrete result.

First Name Last Name Title, Business Name

Placeholder — third testimonial. Try to get one that mentions what they almost did instead (agency, course, etc.) and why this was the right call.

First Name Last Name Title, Business Name

Questions

The ones we get most.

How is this delivered?

Instantly, as a downloadable PDF. You'll receive a link at checkout and a copy in your inbox.

Do I need to take the Foundations Audit first?

Not at all — the guide stands alone. That said, the two pair tightly. The Audit gives you a bio; this guide gives you the voice that bio is written in. Most buyers work through the Audit first, then use this to sharpen how the brand sounds.

How long does it take to complete?

About two hours if you sit down with it. You can absolutely work it in pieces over a weekend, but the honest answer is it works best in one uninterrupted sitting.

Can a team use the same voice document?

Yes. The one-page summary is designed to be handed to any writer — VAs, managers, agencies — so the voice holds across authors. For teams of five or more, we offer a formal brand voice document and writer-training engagement; email us.

What if my voice evolves?

It should. The guide is built for quarterly revisits. Redo the adjectives and dials in six months and most founders find one dial has shifted — that is the system working.

Do you offer refunds?

Given the nature of digital products, we don't offer refunds once the file has been downloaded. If you run into a delivery issue, email hello@sociemason.com and we'll make it right.

The Brand Voice Guide

7 chapters, each one a working session.

A look at the pages.

The ones we get most.

Often bought together.

The Foundations Audit

The Content Calendar Template

The Launch Week Playbook