The five-day runway we run every client launch on.
A designed 80-page playbook covering the five days before a launch and the week after. Every asset list, every email, every social cadence — the exact protocol we use inside Sociè Maison, in a form you can run yourself.
Buy Now — $47The difference between a launch that lands and one that lands quietly is almost never the product. It's the seven days on either side of the launch date. This playbook is the operating manual we use internally when we run a client launch — the pre-launch narrative build, the creator seeding schedule, the day-of protocol, and the post-launch debrief that turns one launch into the blueprint for the next. Adapted for founders running launches without an agency behind them.
Positioning the launch before you announce it. The press angle, the founder's letter, and the one-liner that survives every channel.
What goes in the kit, who receives it, and the three email templates that actually get opened.
The private-list pre-announce. How to prime your community without diluting launch-day urgency.
A lightweight creator program: who to seed, what to send, what to ask for, and how to avoid looking like an influencer campaign.
Asset QA, scheduling the first 48 hours, the countdown post framework, and what to turn off the night before.
Hour-by-hour playbook for launch day itself — when to post, when to engage, what to watch, what to ignore.
The metrics that matter, the ones that don't, and a debrief template that turns the launch into a reusable playbook.
Placeholder — a 2-3 sentence pull quote that speaks to the transformation. Should feel specific about what changed, not generic praise.
Placeholder — another specific transformation quote. Ideal tone: honest, a little surprised, names a concrete result.
Placeholder — third testimonial. Try to get one that mentions what they almost did instead (agency, course, etc.) and why this was the right call.
Instantly, as a designed PDF plus a set of companion Google Doc templates (press kit outline, creator seeding template, debrief template).
Ideally two to three weeks before launch day. The D-5 through Launch Day structure assumes you have the narrative and kit work done the week before the runway begins.
No. The playbook is built around earned and owned channels: press, community, creators, and email. If you need paid-ads strategy, we handle that in agency engagements.
Yes. The whole system is designed to be run repeatedly and refined per launch. Most buyers use it three to four times in the first year.
Given the nature of digital products, we don't offer refunds once the file has been downloaded. If you run into a delivery issue, email hello@sociemaison.com and we'll make it right.
