Volume 01 · Digital Library

Audits

The Foundations Audit

A self-led brand review for founders who are ready to show up with intention.

$67 Instant download · PDF

A 60-page guided workbook that walks you through every layer of your social media presence, from bio to content pillars to audience fit. Built by a creative marketing house, priced so you can do the work now and invest in the agency later.

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Most brand advice online is noise. Generic templates, recycled hooks, and checklists that don't account for who you actually are or who you're trying to reach. The Foundations Audit is different. It's the same framework we use inside Sociè Maison when we onboard a new client, adapted for founders who want to do the groundwork themselves before scaling up. By the end, you'll know exactly what's working, what's quietly costing you followers and credibility, and what to fix first.

What's Inside

8 chapters, each one a working session.

01 The Brand Lens

Clarify your positioning, voice, and visual identity in language your audience actually responds to.

02 The Bio Audit

A line-by-line review framework for every platform bio you own, with before-and-after examples from real accounts.

03 The Profile Photo Test

Five questions that tell you whether your current photo is helping or hurting you.

04 Content Pillar Mapping

Build three to five content pillars tied to your audience's actual buying behavior, not trending sounds.

05 The Audience Fit Check

Who's following you versus who should be. Includes a 10-minute audit exercise.

06 Platform Playbooks

Short, sharp guidance for Instagram, TikTok, LinkedIn, and Pinterest. What to post, how often, what to stop doing immediately.

07 The 30-Day Foundation Plan

A day-by-day action list to implement everything you've learned, no guesswork required.

08 Level Up

When you're ready for the agency treatment, what that looks like and how to know you're ready.

Who this is for

Founders and solopreneurs who know their social presence is underperforming but don't know where to start
Service providers who want to attract higher-tier clients without a full rebrand
Small business owners who've outgrown DIY advice but aren't ready for agency retainers
Anyone who's tired of posting into the void

Who this isn't for

Brands already working with a creative agency (you have us, use us)
Accounts looking for follower-count hacks or growth shortcuts (this isn't that)
Businesses with no clear offer yet (start with your offer first, come back to this once you have one)

Readers

Placeholder — a 2-3 sentence pull quote that speaks to the transformation. Should feel specific about what changed, not generic praise.

First Name Last Name Title, Business Name

Placeholder — another specific transformation quote. Ideal tone: honest, a little surprised, names a concrete result.

First Name Last Name Title, Business Name

Placeholder — third testimonial. Try to get one that mentions what they almost did instead (agency, course, etc.) and why this was the right call.

First Name Last Name Title, Business Name

Questions

The ones we get most.

How is this delivered?

Instantly, as a downloadable PDF. You'll receive a link at checkout and a copy in your inbox.

Is this a video course or a live workshop?

Neither. It's a designed workbook you can work through at your own pace, with exercises, checklists, and real examples throughout.

Can I expense this through my business?

Yes. You'll receive an itemized receipt you can pass to your accountant.

What if I want more support after finishing the audit?

The final chapter walks you through our service tiers. Audit buyers receive a private booking link for a complimentary 15-minute fit call.

Do you offer refunds?

Given the nature of digital products, we don't offer refunds once the file has been downloaded. If you run into a delivery issue, email hello@sociemaison.com and we'll make it right.

Will this work for my industry?

The framework is industry-agnostic. We've used it with clients across beauty, wellness, professional services, creative studios, and hospitality.

The Foundations Audit

8 chapters, each one a working session.

A look at the pages.

The ones we get most.

Often bought together.

The Content Calendar Template

The Launch Week Playbook