Solène Studio

Solène Studio had a beautiful feed and a quiet one. Two years of consistent posting had built three thousand followers and an engagement rate below 1%. The content looked like wellness — soft palettes, thoughtful captions, clean grids — but it didn't sound like anyone in particular. And the U.S. expansion the founder had planned for Q3 was running out of runway without an audience ready to receive it.

We started by reading every piece of content the studio had ever posted. Not the captions — the comments. The questions real people were asking but the feed wasn't answering. We rebuilt the content strategy around those questions, anchored to three pillars: Practice (the actual work of the studio), People (the practitioners behind it), and Place (the neighborhood, the rituals, the life around it). We reshot, rewrote, and replatformed eight weeks of content before relaunch. Post cadence dropped from daily to four times a week — higher production, sharper intent, and a tone of voice that finally sounded like the founder herself.

Engagement tripled in the first sixty days. Saves — the metric the algorithm actually cares about — rose 4.2×. The studio's first U.S. pop-up sold out in seventy-two hours on community pre-sale, before any paid promotion touched the account. The content outperformed the old rhythm with half the volume.